If you've just recently stumbled on us, or if you're after a bit of a yarn - here's a quick recap of our journey so far:

Our story began in early 2020. While Aussies were spoilt for choice, on this side of the ditch we were lacking the presence of a small local surfwear brand. As a sucker for some cord and a decent screen printed box tee, I thought I had to be able to change that. Three years in and I'm living the dream. 

The brand started as a University side-hustle, with boxes stacked floor to ceiling in my flat bedroom (no luxury of a garage or shed!). It has since grown into a humming local brand, with a community of even better people. While there have been plenty of great days we've also had our fair share of struggles. But that feeling of seeing people living in and loving our kit. Priceless. 

Along the way we've released 40+ Lids, 15+ T-Shirts, 20+ Hoodies, and this is just the beginning! We've also had the opportunity to collab with some wicked groups such as Lunar Intruder and Otago Uni Snow Sports Club to name a couple.

Currently you'll find us based out of Omaha, a small coastal town north of Auckland New Zealand. Here we have everything you could ever need with a humble cruisey surf break, good fishing and some bloody gems when it comes to coffee spots. 

Every piece we produce for you is designed in-house with the singular goal to be the best bit of kit in your lineup for years to come.

Check out the rest of our Journal for more stories, and a better look behind the brand.